Privacy Policy

SugarBomb ("SugarBomb", "we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit or use our website at https://sugarbombhq.com (the "Site"), create an account, purchase our products, or otherwise interact with us.

By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

1. Information We Collect

Depending on how you interact with our Site, we may collect the following categories of information.

A. Personal Information

We may collect personal information that you voluntarily provide when you:

  • Create an account

  • Place an order

  • Subscribe to our newsletter

  • Contact our customer service

  • Participate in promotions or campaigns

  • Submit reviews or feedback

  • Communicate with us through email, social media, or other channels

This information may include:

  • Full name

  • Email address

  • Mobile or telephone number

  • Billing address

  • Shipping address

  • Date of birth (where applicable)

  • Payment information (processed securely through our payment partners)

  • Purchase history

  • Account credentials

  • Any other information you choose to provide.

B. Automatically Collected Information

When you visit our Site, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Operating system

  • Device information

  • Website pages viewed

  • Time and date of your visit

  • Referring website or traffic source

  • Clickstream and browsing behaviour

  • Cookies and similar tracking technologies

2. How We Use Your Information

SugarBomb uses your information for legitimate business purposes, including to:

  • Process and fulfil your orders.

  • Verify and manage customer accounts.

  • Process payments securely.

  • Arrange shipping and delivery.

  • Provide customer support.

  • Respond to enquiries and feedback.

  • Improve our products, website, and services.

  • Personalise your shopping experience.

  • Send promotional emails, newsletters, and marketing communications (where permitted by law).

  • Administer contests, campaigns, giveaways, and loyalty programmes.

  • Prevent fraud, abuse, and unauthorised transactions.

  • Monitor website performance and analytics.

  • Comply with legal and regulatory obligations.

  • Enforce our Terms of Service and other policies.

3. Legal Basis for Processing

Where applicable, SugarBomb processes your personal information based on one or more of the following:

  • Your consent.

  • Performance of a contract.

  • Compliance with legal obligations.

  • Protection of legitimate business interests.

  • Prevention of fraud and security threats.

4. How We Share Your Information

SugarBomb values your privacy and does not sell or rent your personal information to third parties.

However, we may share your information with trusted third parties where necessary, including:

Service Providers

We may share information with companies that assist us in operating our business, including:

  • Payment service providers

  • Courier and logistics companies

  • Marketing service providers

  • Website hosting providers

  • Cloud storage providers

  • Customer service platforms

  • Analytics providers

These providers are contractually required to protect your information and may only use it for the services they provide to SugarBomb.

Legal Requirements

We may disclose personal information where required by law or where we reasonably believe disclosure is necessary to:

  • Comply with legal obligations.

  • Respond to lawful requests by government authorities.

  • Protect our legal rights.

  • Prevent fraud or criminal activity.

  • Protect the safety of our customers or the public.

5. Payment Information

All online payments are processed through secure third-party payment providers.

SugarBomb does not store your complete credit card or debit card information on our servers.

Payment processing is subject to the privacy policies and security standards of the respective payment providers.

6. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar technologies to:

  • Remember your preferences.

  • Keep you logged into your account.

  • Analyse website traffic.

  • Improve website performance.

  • Measure marketing effectiveness.

  • Deliver relevant advertising.

You may disable cookies through your browser settings. However, certain features of the Site may not function properly if cookies are disabled.

7. Data Security

SugarBomb implements reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

Security measures may include:

  • SSL encryption

  • Secure payment gateways

  • Firewalls

  • Restricted employee access

  • Password protection

  • Regular security monitoring

While we strive to protect your information, no method of transmission over the Internet or electronic storage can be guaranteed to be 100% secure.

8. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfil the purposes outlined in this Privacy Policy.

  • Comply with legal and regulatory requirements.

  • Resolve disputes.

  • Enforce our agreements.

When personal information is no longer required, it will be securely deleted or anonymised where reasonably practicable.

9. Your Privacy Rights

Subject to applicable laws, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information.

  • Withdraw your consent where consent is the basis of processing.

  • Object to certain uses of your personal information.

  • Request restriction of processing in certain circumstances.

  • Opt out of receiving marketing communications at any time.

To exercise any of these rights, please contact us using the contact details provided below.

10. Third-Party Websites

Our Site may contain links to websites operated by third parties.

SugarBomb is not responsible for the privacy practices, security, or content of any external websites.

We encourage you to review the privacy policies of any third-party websites before providing personal information.

11. Children's Privacy

Our products and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate parental consent, we will take reasonable steps to delete such information promptly.

12. International Data Transfers

Where necessary, your personal information may be processed or stored by trusted service providers located outside Malaysia.

SugarBomb will take reasonable steps to ensure that any cross-border transfer of personal information is protected by appropriate safeguards and complies with applicable data protection laws.

13. Changes to This Privacy Policy

SugarBomb may revise this Privacy Policy from time to time.

Any updates will be published on this page together with the revised Effective Date.

Your continued use of the Site following the publication of any changes constitutes your acceptance of the updated Privacy Policy.

14. Compliance with Malaysian Law

SugarBomb is committed to handling personal information responsibly and, where applicable, in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other relevant laws governing the protection of personal data.

15. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or the way SugarBomb handles your personal information, please contact us:

SugarBomb

Website: https://sugarbombhq.com

Phone: +601131715038

Business Hours: 8.30AM - 5.30PM